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ISB Sample Essays

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Essay 1:If we were to admit just one more candidate to the Postgraduate Programme (PGP) at the ISB, why should it be you? (400 words max)

Essay 2: Describe your your short and long term career plans. How does the PGP fit in with those? (300 words max)

ISB Sample Essay 1:

I firmly believe in the adage “Successful people do not do different things, they do things differently”.

As a silicon design expert at ABC Technologies, I always look for out-of-box solutions to accomplish the tasks assigned to me. While working on Utron, a microchip targeted for metering devices, I succeeded in finding a highly optimised solution that would enable the die-size reduction of microchip by 10 percent, amounting to savings of 50000 USD in the chip-fabrication process. The implementation of this solution involved cross-functional collaboration across geographies and proved critical in mitigating the risks associated with respect to resource and time constraints. The success in this assignment helped me get recognised by the ABC Technologies Management and I was awarded with STAR award, given to select few in the company, as the token of appreciation. Also, I presented a technical paper elaborating our “approach adopted” at ABC Technologies Innovation Meet.

My keenness to have my own business drove me towards pursuing Apiculture in 2008. Having started this business with only 50 honey-bee hives, I improvised the production of quality honey by studying the honey-making process by bees and by providing them with highly favourable working conditions. Today my Apiculture business is one of the biggest honey ventures in my district. I have garnered revenue of close to 4 million INR while providing livelihood to 18 families in my village. Through the sales and marketing, and public-relations experience that I earned while dealing with various clients for my honey products, I have gained valuable insights into the day-to-day functioning of a profit-centre as a whole. Apiculture has provided me valuable know-how in terms of building a sustainable agricultural business practise. This entire experience has filled me with a lot of confidence to explore my potential and succeed in the business world.

These diverse experiences were a test of my skills like problem solving, communication, conflict resolution, people alignment etc. and I realized the importance of innovation and socially inclusive growth.

ISB Sample Essay 2:

As the EDI designer at ABC Technologies, I have worked on multiple cutting edge technologies and have detailed exposure to the Chip Design Cycle. While I have excelled in the technical domain of the project cycle, I want to explore the business aspects of it by directly engaging in the business decision making process.

After completing my MBA at ISB, I envision myself in the role of a product manager in the IT industry. To fulfil these goals, I need to understand the fundamentals of management through the classroom curriculum at a business school. I strongly believe that ISB hands-on learning methodology will provide me a perfect platform to not only understand the business principles but also implement them in the real-life situations. While the Marketing and Business Technology Clubs at ISB will provide me the ideal platform to build on my business acumen, the programs such as ELP will allow me to test my skills on real business problems.

Today, there are numerous upcoming businesses that are exploiting the increased exposure of the consumer in the developing countries to the internet. With such firms being heavily dependent on technology and computing, the role of Product Manager has become even more critical in understanding consumer needs and creating successful products. My prior knowledge of the “technical product development cycle” gained through Freescale, and considerable exposure to the business world gained through Apiculture will strongly enable me to excel in this role.

Eventually, I aim to open a consultancy firm which would concentrate on addressing the various unmet needs of the education sector in India. The role of Product Manager, itself being very entrepreneurial in nature, will provide me thorough knowledge about “business development” and will enable me to take well-thought decisions and achieve my long term goals.

Results speak: More than 300 admits to ISB in last 6 years.

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